By & By | Cocktail Bar and Restaurant in Hell's Kitchen, NYC

Stylish Dinners, Craft Drinks & Weekend Brunch

By & By is a New American restaurant and cocktail bar located in the heart of Hell’s Kitchen, NYC. Our menu features comfort food, shareable plates, and dinner choices suited for pre-theater plans, post-theater bites, date nights, and casual catchups. During weekend brunch hours, coffee joins the table where waffles, crispy chicken, and crème brûlée French toast are always worth waking up for. With a late-night kitchen, craft cocktails, and a warm neighborhood feel, By & By is the ideal spot for meeting friends for brunch or simply letting the night open up.

Reserve Your Table Today

Lock in the plan with the good seats

A great night feels easier when the table is already yours. Settle into a date with craft cocktails, an extensive wine selection, comforting choices, and the easy buzz of a bar not far away from Times Square. It works just as well for pre-theatre plans as it does for post-theatre catchups. Or just see for yourself why ours is one of the best happy hours in Midtown West. Reserve your seat and join us at By & By in NYC.

Book your By & By reservation on Resy
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  • slideshow photo number 1

    Weekend Brunch & Coffee: Waffles, Avocado Toast, Mimosas

    Brunch menu
  • slideshow photo number 2

    Wine & Cocktail Bar: From Pre-Theatre Sips to Late-Night Drinks

    Drinks
  • slideshow photo number 3

    Hell's Kitchen Restaurant: Small Plates & Sharing Plates

    Our Menu

Set the Scene for Your Party

Turn the idea into a full-table kind of night

Some occasions need more than a quick meet-up. For milestone moments, office celebrations, and festive get-togethers, this spot brings a warm, social setting with the kind of late-night dining energy that keeps the conversation moving. Plan ahead, gather your favorite people, and let the room do some of the hosting. Book your party today.

Parties

Order New American Favorites

Crafted dishes on your own time

Order Caesar salad with crisp greens, lamb sliders on potato buns, Korean beef satay with tangy cucumber salad, and tiramisu with espresso and mascarpone. Each choice brings a different side of the menu without overcomplicating the plan. Place your order now.

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